How This Doctor Helps MORE Patients With 1 Online Course (100% Automated)

interview Feb 28, 2022

Meet Dr F: He wants to help more patients... but there's only 24 hours in a day.

PROBLEM - Before working together, he was stuck in the "trading time for money" cycle and looking for a way to help people on a larger scale with the medical expertise he already had...but he didn't know where to start and was unable to make a bigger impact.

SOLUTION - Since working with Dr Zoda, he's created an online course empowering patients to take their health into their own hands naturally and has 11 students in his course already!

RESULT? By following Dr Zoda's 4-step system, Dr. F has packaged his medical knowledge into a 100% automated online course... without any tech skills or business experience. He gets to make a larger impact on his patients without trading more of his time!

BIGGEST TAKEAWAY? "If there's that nugget of an idea coming up that you want to put up there and are not sure how...just go for it because the returns financially will happen! It is a system that pays of itself and gives you a creative outlet for this burning idea that you have...you know things that other people need, just go for it!" 

Do you want results like Dr F? If so, book your FREE call and let's talk. Because that's what he did.

BOOK YOUR CALL

On the call, we'll provide useful unique insights applicable to your medical career right now, and also determine if and how we can help you scale to 6-figures using Online Courses over the next 12 months.

TRANSCRIPT

welcome everyone so today we uh i'm very excited to share this new success story with you uh we have dr john furlong from the uk and uh he actually specializes in uh what do you introduce yourself john to the rest of our community oh yeah um dr furlong here i'm actually in uh connecticut but uh it's sort of new england but it is uh related to the uk that way but um yeah so i'm a naturopathic doc i've been practicing for 36 years and uh just sort of came across the program and it it touched a uh a familiar scene in my mind that i've been wrestling with for a number of years so i was i was intrigued immediately yeah so dr furlong helps other people improve their health without pharma by teaching them how to repair their body systems and um just to give other people some context what was life like before you joined our program yeah so um i'm an independent practitioner one of the one of the few sort of left in my area and i was tired of dealing with insurance a few years ago so i ditched insurance and went to a direct pay model which is better in some ways has its own challenges in others and i kept wanting to keep moving to this uh idea of really empowering patients to take some of their health into their own hands you know learn how to do preventative things learn some of the ideas of symptoms that might be you know certainly problematic versus those that doesn't don't really require a visit to the emergency department and just support them in their quest to be healthy so you know finding an avenue for that just tried a couple different angles and then i saw the course and it seemed to seem to click perfect and uh what really motivated you to join our program in the first place well i think as as i was talking with bresta it was it was really synchronicity because i had um my practice had really slowed down in the first three or four months of covid so i uh my helper uh she decided to go on furlough so it's like okay i don't blame you because it was pretty pretty slow there and um and so then i had had more time on my hands and i just started thinking i've got to find ways to to put this put my information that i've learned over the 36 years put it out there or the system more than just one-on-one on one so um and then the course just seemed to address that very idea so it was kind of just a it was a natural fit really yeah and since joining our program we've been able to help dr furlong package the expertise that he already had through decades of working in the field of healthcare and medicine into a digital asset that generates not only income but also impact even while you sleep and i'm very excited to have him here today because he can share his experience um through through that transformation but uh let's walk us back through just in the beginning right um you mentioned synchronicity can you tell me more about that like what really made you decide this was the this was the good fit i want to work with dr zoda i want to work with this team it um it just made sense i guess to me was the the basic thing you know the idea of you know i'm not particularly a tech savvy person but i'm aware of the power of the internet and the connections through social media certainly we have no doubt of that and using that in a way that wasn't you know practicing medicine over the internet which i'm not a big fan of um but finding a way to educate people and um and lead them in a way that they're kind of moving already so i put a lot of attention uh in my patients to those that are wanting to kind of take the ball and run with it and that was actually my target audience initially uh was was patients that had shown really a lot of interest in doing some of their own self-care and learning more about how to stay healthy and so that seemed like well gosh if i can reach out you know to 20 30 40 people at once and give them the information they need without having to repeat it 20 or 30 or 40 times that's kind of a no-brainer so it just it just made sense to use the technology in that in that manner yeah so did you um i've heard about this a lot of doctors and healthcare providers they're first attracted to work with me because they're interested to work less make more and one thing that you mentioned is that with the old model trading your time on one-on-one consultations it's just very ineffective and um part of the reason that you know you you want to transition into a online course module is to kind of cut back on some of the time could you talk to me about more about that yeah yeah exactly i mean uh so after kobe had kind of you know been on a plateau for a while you know the practice started picking up and that was great but i kind of decided that i really kind of enjoyed the uh the three day a week that i had shifted to and and wanted something to fill in the uh the time uh because i i take a fair amount of time with each patient so it's really difficult to do to meet people's needs financially charging huge amounts of money and yet still meet my needs so i needed something to fill the gap in there since i was working fewer days of the week and the fee for service model is is also you know just sort of difficult because it sort of seems sort of cross purposes because you really want to work with a person and not just figure out okay i've got to earn x amount per month to keep the lights and and all that so having the freedom to to do some of this education work because that was a professor in the medical school here in the bridgeport for five years so i'm used to teaching to expand that to a group of people that really wanted to learn and to have that sort of augment my practice finances was again just made perfect sense so that was that was a really good fit and a good time for it you know a year ago probably i wouldn't have had the time because i was just you know running running after practice but uh now with a little bit more time and it's like oh okay now i can shift gears and put things into a different perspective yeah thank you for sharing that um i'm sure you've probably noticed especially within our colleagues in the healthcare industry one of the biggest things that holds most people back from just taking action is for example you know the lack of time they just can't find the time to make this work even though even though long term like in the short term it might take some time to set it up but in the long term this asset is able to help them cut back on their clinical hours spend more time with their family do more impact more without having to sacrifice their time so to the people that are listening to this um that are might be struggling and might be considering joining this program but they just don't feel like they don't have the time what advice do you have for them yeah it was a bit of a struggle at first i would i tend to work in concerted chunks of time um that's just the way my brain has always worked it's like okay set everything aside and give me four or five hours where i can be like totally immersed in something and then i kind of get in the flow when it works better uh but like you alluded to finding that big chunk of time was a bit of a task so i decided okay uh you know how can i arrange it so i took you know thursday mornings i'm better in the morning so i said okay let me take a three or four hour chunk of time and just do as much as i can there and that worked really well i was able to go through the different sections of your course efficiently and all that it got a little challenging for me because i would sort of forget some of the stuff from week to week because i didn't have chunks of time to do you know two or three times a week but um but it worked you know i gradually sort of took notes and then we'd go back and review some of the things that i've seen before and then okay let's play it forward and then it had some better continuity continuity but um yeah i just decided okay this chunk of time is what i'm gonna do and uh you know it's time that i i could have spent doing other things and supporting the practice maybe in a little bit better way but as it's turned out with um with cobit settling down and i don't know maybe people wanting to do more self-care self-preventive stuff it's i've been crowded at work as well in my practice so i'm glad i did it at the time i did because i wouldn't have had the time in the late late winter and spring coming up yes speaking of the covet situation there's a lot of people out there that um i think in general a common observation that i had uh in working with the our community as well as our students as well as just observing our colleagues is that a lot of them they tend to undervalue their expertise right we you know we go through years of schooling until we're not good enough or a lot of the times we're just repeating the same one-on-one explanations in our consultations that we sometimes forget there's a huge market out there and the reason i mentioned that is because the people that are listening to this one thing that might be holding them back is that they just don't think there's a market out there they might be thinking oh wow there's a there's a lot of all this information is out there for free who would buy my course um what do you think about that yeah i think two things one is um i've sort of already had a couple more courses uh in the back of my mind that i'm saying okay i understand the concept of the system i've shown that the system works so i had my first 11 people sign up and about a third of the way through the course so that that's been great um so i have some other ideas brewing and it's like wow this this has some really broad and one of the things that struck me and one of the meetings we had there's some support meetings that your course has which has really been helpful is one of the other docs presented an idea for a class for a course that he was going to offer and it was a fairly um niche type of a topic but i thought wow that's a great idea you know and it really said you know if i was into um it was about office statistical uh analysis and using office experience and that um if i was you know in that mode i'd really be interested in that because it was he had a really well organized and set up so i think you're right i think that you know so many docs have experience and they may think gosh you know everybody knows this and all but but the unique experience they have brings something unique into the you know other docs awareness and those little hints that we can pick up from each other are really invaluable and and come from sometimes unexpected places so it's uh there's good stuff out there and i think i've been impressed with the ideas that people have yeah you mentioned that well you mentioned before joining us that um you had a multiple different kind of flood of ideas and different course offerings and did you mention you even had a book as well like or was that just an idea um well yeah i definitely had an idea for a book and uh you know thinking of getting those chunks of time the concerted effort and lighting uh was daunting but you know it's interesting you say that because the other thing with a book is i thought gosh you know nobody's nobody's really going to want to read that you know it's like you know i see this this thing happening with patients so they're they're getting a great response or they have this this experience and it's sort of interesting for other people to hear about and share but i feel like it's kind of like you know it's like i see every day almost so it didn't seem special and uh so i never really felt like i wanted to write a book but the course is so much more sort of real time and engaging with with people that have signed up and it just feels more satisfying than a static book i mean i love books but i didn't i kind of realized i don't really want to write one yeah that's true we we we tend to work with a lot of um like there's a few uh there's a large majority of our community base that's coming from the academic background right so as doctors or as healthcare providers a lot of times we're already doing some form of teaching during the war rounds or during the academic conferences or during the journal meetings and so a lot of the times it's just about finding the right template to kind of plug into to share that expertise and it's funny you mentioned that because i agree with you if you write a book it's a very daunting process and i know some of our students they spent two and two to three years writing a book right one of the students that we work with uh actually works with nasa and she wrote a book and it's a very grueling process to go through multiple edits multiple drafts submit the manuscript the back and forth but the but the worst thing about that is that you don't really get that tight feedback or that connection that you have with students especially in the online world whereas with an online course you can actually directly communicate with your students you can see people's lives change you can see people make progress and it creates a much um much more valuable dynamic between the teacher and the student uh in global education yeah i mean one of my logistical challenges because i really enjoyed the zoom kind of uh connection with the people taking the course because i mean they'll they'll come up with questions that i hadn't considered and i'm constantly sort of asking them so so how are we doing you know we are meeting your needs we need to modify things whatever the focus here and there and so far it's been like hey thumbs up it's great i'm learning a lot and enjoying it so it just feels really good and i i know some of the people because they're their patients or former patients that have moved to a different area and but some people i don't know so it's interesting to kind of get to know them on zoom you know but yet have this dialogue happening at the same time it's it's been really interesting and and really helped to sort of guide the uh the evolution of the course or other courses in my mind yeah it's almost like yeah a lot of people they might think i need to have all of this figured out like i need to know the exact course idea i need to know exactly what i'm going to teach i need to know exactly who i'm going to serve but the more i the more i start doing this and the more i see our students succeed the more i realize that it's almost like the course creates itself especially once you have a community like dr furlong here uh who now has a growing community of 11 students and counting it's almost like this the students reinforce and give you that feedback on exactly what they want to learn and exactly how you can best help them and the course just creates itself organically almost effortlessly and i think that's one of the reasons why a lot of doctors they feel really held back because they feel like they need to know exactly what to teach exactly um how to set it up exactly who to serve um but you know dr furlong is a testament to hey it all it all starts with having those students that you can work with and then taking their feedback to create a course and a valuable experience for them and helping people um and uh helping people in order to help them get the results that they want and it's almost like the course creates itself yeah i was just looking through because i have a whole bunch of these uh mind maps that i had written out about this course and this is before i i knew about the program and it was like oh yeah this was sort of the idea of a book you know different topics and how it would all lead in and how to weave things together and yet it was just there you know what what to do with it but now it's like i i have some place to put that uh that isn't sitting down and writing the book for two years or something like that so that's why i say that synchronicity really clicked because i had done all this sort of prep work it was rattling around in my head anyway and then i was like oh this would fit there and uh so it's just that was meant to be what can i say yeah you have a system to plug into right otherwise exactly exactly because i i don't i didn't really want to learn that system for myself i mean i just wouldn't have done it but having you have done all that homework and having gone through it yourself it sounds like a couple of iterations it's like oh well i'll just like follow the road map and i'll i'll get there you know i mean i might hit some potholes along the way but this guy's already done it so it was um it saved me a lot of wear and tear i just would have done it otherwise yeah that's one thing like there's one thing i've observed in you that um a lot of students tend to struggle with but it's also one one of your biggest strengths that i'm not sure if you're aware of this but you just trusted the process you just trusted that hey this is his system is proven and you didn't procrastinate you didn't you you didn't like uh have all these limiting beliefs that might hold some people back you just trusted the process and you believe and you valued your expertise and you just plug it into it and that's why you follow the steps and you got the result that you're achieving yeah yeah it was really kind of yeah i mean it's i've got a little clunky things i gotta you know sand it down a little bit so it's a little bit smoother but but it worked and it was like satisfying because it was a process that made sense and sort of built on the different steps and seen the results people are doing well so hey let's let's do let's do more of this yeah one thing that holds some people back and i think you mentioned this as well is uh typically like the tech side of things and so for for the people that might be like worried about oh they have to build a whole new website or that they're gonna struggle with some tech or that they're going to have to like hire some website designers and engineers like what what advice do you have about well i would say the connection you you have in the course with kajabi has been really wonderful because i mean years ago i had a website and it was just a constant constant frustration to try to modify text or put in notices or change photographs or whatever it was because you'd have to contact the person and they were busy and it was just a pain in the neck so i kind of ditched it i actually just unplugged my website because it just wasn't worth the the hassle and the effort and always felt like he's behind but kajabi is easy you just write something and plug it in and it shows up you know i mean it's pretty straightforward um you know i'm i'm not i'm not used to sort of going through a series of clicks almost like an algorithm of clicks i i don't do that very much and so i i kind of have gotten lost in a couple places with that but i know it's just a matter of being slower and more systematic and following your directions basically um so i i don't feel too bad about that but but yeah i think the tech part was a little daunting because i really don't do any of that but it hasn't been as bad as i thought and i've sort of been able to work through most of the hiccups you and risa have given me a couple of pointers that came in like really important times because i give myself a time frame like okay i wanted like the offer online by this date and i want to have it engaged playing by this date so i was getting a little nervous there in a couple spots but uh but you feel this oh yeah this is what this is what the deal is this is a hiccup and so that's and then i'd plug it in and so i made it under the wire and uh and got it up online at the time that it was supposed to and um and without too many pickups so that's that's good enough that's good for me yeah yeah it might actually be helpful for some of the students um or some of our community members listening to this to walk them through the four steps of our of our program my doctors are those four steps of uh launching your online course right now you would be at step three while you're building a course yeah why don't we go back to step one uh when i was just getting started your course idea identifying who you want to serve what you want to teach yeah this step one was was actually for me it was pretty easy because that's kind of what i had in my head and what i've done all those mind maps for it's like okay i want to empower people to understand enough about their body and their health and their different systems so that they would kind of get a sense of what they could or needed to pay attention to and how to sort of repair things or get things to work better functionally so that that was where i started and then it's like i had contacted a number of the uh sort of health oriented uh facebook groups and uh got a little bit of feedback here but not not enough for me to feel like okay this is this is the deep end of the pool i'm going to dive into and then i realized that i had a whole bunch of patients in my contact list that that i hadn't seen for a while or that had moved away or some that had kept in contact with close by saying well let me let me float the balloon there so i made up a survey which is one of those steps and sort of presented the question about you know would you be interested in this course and then i had i think i had like six questions that gave me a little bit more information about well you know how much time would they be willing to spend what sort of a level of fee they would think is reasonable and if they had any concerns about the technical side of things do they have access to zoom are they familiar with that and i got some i got response i got about um 30 responses from that so that gave me enough to say okay people are interested uh 30 or 30 people said they'd be willing to you know do it right away as far as and the fees were reasonable so i decided okay that's my group and uh then i started to send out the more uh detailed introductions of the course so they had a little bit more me to understand what it was and uh and then said okay it's open on this day uh and they signed up i had a bunch of people sign up and then i sent a reminder out about uh i think two or three days before the deadline because i decided to limit it to 25 people because i didn't want it to like be running ahead of me and mean madly trying to catch up and just be totally stressed so i decided to keep it at 25 so i had a cutoff date for the sign up and uh so i sent a reminder out like three two or three days before the cutoff date and i had another burst of like four or five people sign up then and i was like okay that's good i got 11 people i can handle that and uh and that was it yeah so step one will be getting started getting crystal clear on your idea step two would be actually selling the course um which you already talked about you got 11 students absolutely amazing and one thing that people might ask is hey that's interesting we're selling the course before we actually build it right the sell before build philosophy that right our students inside the community could you walk us through that yeah um that was a little interesting at first because i heard for the concept of like wait a minute you know i've had this pretty solidified in my head now how can i how can i adjust my grand idea um but then the more examples you gave and the way that it made it adjustable sort of in real time rather than a static thing that people really didn't have any choice about if it was working for them or not that just kind of made sense and i've done enough presentations and all that that i'm i'm pretty fast at putting concepts onto slides and getting it out there so i i didn't really worry about that part so much i thought that makes sense i can start with a core of an idea have a few highlighted areas maybe four or five sections in my mind but yet let people's feedback fill in the gaps and fill in the content to a great extent and and it worked you know it just made sense and people have already kind of guided me a little bit more in one direction that i hadn't really anticipated but that's okay you know i have the space to do that because it's not all pre-packaged pre-done and all set in stone and that's an interesting thing that i never thought about or would have considered as even doable but again it just made sense yeah absolutely and then and then that moves that leads us to step three which is now where you're going through which is building out the course you're already up the first few modules and you're about to build out the rest of your your course correct right right and that that was also an interesting thing because as as i demonstrated with my mind map that's the way my mind works i come up with a core of an idea and then just all sorts of things start hitting it and then i have this you know sort of mass of ideas and connections and interconnections but i realized in my my teaching years that some people don't learn that way and blows them apart they just can't deal with it so the structure ideas you had for the course was like okay you start with a slide that tells people what you're going to do what you're going to cover and you show that again at the end so this is what we did and it's more of a linear type of pattern that i think really more people are familiar with um and so it was a bit of an adjustment moving in that direction but uh that was one idea that was really useful and then just the pointers in how to make a good course you know is really focusing on key principles and finding ways to bring those out stories or examples so it's not just dry kind of you know just facts and dry stuff and giving little um little tags to concepts little phrases that you use a lot that's useful and it sort of helps you could always refer back okay remember we're talking about the road map to repair the gi system oh okay yeah i remember the road map thing and it re recycles it in people's minds so that that was a good tip yeah yeah 100 that's that's a really common feedback that we get from our students like there's um there's a lot of things that we do well especially within our our community but one thing that we do really well is creating high quality courses and educational content that people need want and love and a part of the reason like my proudest um few modules inside our own program is actually step three which yeah which condenses basically my my years in online education and all the common patterns that i found working with so many people in the healthcare industry what the most common patterns basically like that the dna of what makes a really great evergreen educational course and this comes from years of like presenting at academic conferences lectures and slides like that but also observing and working with so many um great professors great academic academians great clinicians inside our space and helping them publish their content on the internet uh today that's truly evergreen truly passive uh for them and so uh yeah i'm really happy to mention that too yeah it is i mean i in one of my my lectures in a neurology course i i started with a uh a video of uh the ice dancing champions of like 2019 or something and just to show how the integration of the mind and the body and the brain and the muscle memory and all that stuff would show up in an extremely high level and that was about an eight-minute program and after about four or five minutes four minutes i said okay we probably you got the concept there and i had like three or four students saying no no stop you want to watch the whole thing because it was just solidifying this idea of symmetry and movement and balance and so those those little concepts i've been able to work those in to continually refer back to in the slides so that it'll it'll reiterate it and it'll get deeper into the folks that are taking the course to get deeper in their mind so yeah yeah this this works for me i can understand this concept so it's been fun to kind of think that way too yeah fantastic and um so the next step that you know getting started setting the course you already got your first few students your first cohort and then building up the course now and uh step four would be automating the course which is uh the next step that you're gonna venture into uh talk to me about that um well i can't do that because i haven't gotten that far yet i was kind of psyched to like get it online get the students you know i'm still working on the lectures because that's part of the deal so i i actually haven't put that four hours on thursday morning aside to say okay let me go to the next step but but because i have these two other ideas for other courses i i've yeah i gotta get on to that so i can kind of preempt my uh my learning curve a little bit yeah that's actually the fun part once you start because now you got in the course you validated your offer you made sure that you got your first few customers your first few students and they're happy the fun part really comes when we're starting to automate the course so it runs without a finger i i totally get that and if if i can make that tech thing happen so it sort of unfolds like uh like you should see the video of it's an animated video of that new um telescope they put out james webb telescope there's an animated video of this thing unfolding in space like who knows how many miles away all by radio communication it's unbelievable and that's the way i kind of think of course it's like okay it's all kind of packaged and it's going to unfold and i've never done that before but you know i'll figure it out with your with your direction and just seeing it unfold is i i can see that that's um that's going to be pretty cool yeah that's something that really makes me excited about this new world of digital education online education because it's really in the in the traditional way if we were to teach something to someone it would be a one-to-one kind of relationship we would have to rent out a lecture hall we would have to commute there we would have to speak in front of a giant stage prior to exercise and every single time we have to make that talk we have to repeat it over and over again we have to repeat the same points over and over again it's just really grueling it's very inefficient and on top of that there's just a lot of operational costs as well as renting out to come renting out their room if you presented at an academic conference you might actually have to even you know take time off and actually fly there book a hotel right now it's it's just really grueling but in the world of that on digital world you just need to record yourself presented properly just once and publish it on the internet and in doing so you create an asset that works for you even while you sleep completely on on autopilot so you could have you could be serving students from all across the world us canada australia and new zealand even underserved countries like india china um you could expand your global reach with work that you've essentially put in up front right it's a it's a it's almost like um it's almost like a compounding interest you put in a bit of work up front but that works work for you even while you sleep so your work works on you more than you work on it yeah yeah so i'm definitely looking forward to that and uh and the little twists and turns that will come up but uh yeah it's the next step it feels just like a natural progression so it makes perfect sense yeah yeah that's perfect and um i'm sure a lot of the other a lot of the people listening to this maybe they haven't joined our program yet i'm sure a lot of our community members are already really inspired by your transformation your story but some people outside of our community that aren't really aware of all these results where uh or these transformations we have inside our community they might be thinking of it but they haven't made their decision yet maybe something's holding them back maybe it's like no time no money maybe they don't even think it's possible um uh or maybe they're just not even aware of this as an opportunity um and i believe that you know it's in these what advice do you have for people like that are sitting on the sidelines while a lot of us are taking on this opportunity yeah i think that um kind of goes back to that synchronicity thing i think that if if you have an idea or something that's just it that it repeats itself in your mind or you'll be you know going through your day and you get the certain theme with patients over and over again wow what's going on with this you know or there's an area of expertise that you know that you've really dug into and looked at all the journals looked at all the ways of looking at these problems you know i got this figured out because you know if we specialize in something even if it's just an area of very small interest we're we can look know more about that than anybody else because they may not have the time or the interest to have gone into it to the degree so that that burning idea um that that repeats itself which continually kind of comes up to the surface uh with the work at the clinic or the hospital or whatever i think that's that's the nugget that needs to get nurtured and like we said before this is a system that allows you to do that and it's way faster and way less time and you know when you factor it all out way less expensive uh than doing it yourself you know because i i mean frustration time to me is way more expensive than work time if i'm spending time and i'm frustrated that's like three times my hourly fee so if i can avoid the frustration that's well worth it and having it done and saying okay this is the step by step that just takes that frustration out of the picture yeah 100 i mean it's funny because medicine and a lot of our uh the healthcare providers we serve it's it's a very traditional field right um and uh they first of all they might not be aware that this is even an opportunity in the digital world they might just be living under a rock but number two they they don't really um uh they they understand how it works in the traditional sense but they don't understand how it works in the new world of education and what i mean by that specifically is you know i would willingly pay someone in order to kind of get ahead in order to learn right i've paid for my own tuition in medical school i've paid to learn from the best of the best in the surgical world right i paid in order to shadow certain doctors in order to learn how to do certain procedures different techniques and uh i i understand that this is an investment in my own career in my own education but at the same time some doctors would feel hesitant to invest in a coaching program or a business coach or a uh consulting agency um or or even a program like this or they would hesitate to even invest in their own education even though even though this can generate massive return on investment for them they would rather figure things out by themselves they would rather uh go through trial and error years and years of their own expertise um just before before they eventually join a program like this and uh follow our system yeah that's uh i mean i i tend to be pretty independent and want to do it myself and that that gets me into trouble sometimes but but having the frustration factor sort of taken down a bunch of notches that was just huge so yeah for sure you know the other thing that you point out i think this was in um in the second section just wanted to mention quickly you know the last thing you know if you take a course or you take a quiz about what what's your favorite idea for your your career you know when you're in high school or something like that whenever i do those you know being a salesperson was like the last thing that was on my list so the way it is the way it's evolved is that that core idea that nugget that you have you know you're gonna feel passionate about that and it's not a sales passion it's because of the material or the application of that knowledge or whatever it is it's not something that oh i just want to sell this like candy on the street so your your course puts it into a way that it doesn't feel like you're just you know pushing somebody to buy something it's very much allowing your interest in your experience and your expertise to show itself say look at this i've really researched this i know this stuff cold i can teach it to you and here's how you do it and it's it's it just doesn't feel like a sales thing at all so to me that was also really refreshing because i was thinking geez i don't know if i could sell her um because that was like i said last on my list so that was refreshing too yeah 100 i mean as doctors we don't as doctors and healthcare providers or nurses we don't think of actually setting our expertise and that's not really the right frame of mind it's more so that we know we have a good product we know that we have the knowledge and expertise to help people it's positioning yourself in a way that you can communicate that value to someone so that they can understand and we do this all the time anyway it's almost like uh if you were interviewing for uh for the board exams or for for for a medical job right you would still have to sell yourself um but really it's more about presenting your accolades presenting what you're good at in the best possible life and that the students will just come to you automatically in the client yeah that's a good barrel i think that's it's like hey you go in there with the confidence that yeah i know this stuff and yeah i can teach it and it's important and this is why it's important and then it's it's just it's kind of even better than a product because you're you're really sharing that passion and sharing something that you you are knowledgeable about so it really just feels good to get it out there yeah um one extra thing is um you mentioned one thing that people tend to ask you a lot is um what's the community and the support like um when you're going through a program right yeah so there's uh weekly zoom meetings that uh i'm sure you do more than one because you have a bunch of students but you know you sign up for a time um and that's great because it's an hour of sort of like okay what's what questions are there and i've been impressed that the depth that you've gone into to answer people's questions you know it's not this cursory thing where oh well there's there's 15 people here so yeah just just fix that and then you're good you don't know you go into depth about you know how to fix it let's look at some of the the data to see what your responses are and where that might be an issue or maybe not and so that that's been impressive and um a couple of the folks of course have similar sort of mindset as my idea so we've gone back and forth a little bit and sort of seeing where everybody's in a different place and then you know they kind of have one of those eureka moments and they kind of jump up a couple notches like oh yeah this just worked um so it kind of feeds the process so that that's been really helpful and for me it's also just fascinating to hear other people's ideas like wow i think that would be really cool to do if i had a whole another career to do it you know so that's been kind of fascinating yeah i think that i think the community element is something that a lot of people i personally even know under uh uh overlooked um in the last year alone in 2021 i've probably spent over 120 000 in my own education just learning from other people in the online education space and working with them in uh working with them like some of them are in fitness some of them are in fields that are just so crazy like hypnosis and uh there are also some others that are working in other business spaces like starting a private practice and just learning from all of them and one thing that i really uh unoverlooked is the community aspect because i think a lot of the times when as doctors or as healthcare providers we're just surrounded by other doctors and healthcare providers that are perfectly comfortable working 60 or 80 hours per week or doing night shifts or filing paperwork dealing with insurance claims that whenever you that we don't even know first of all this is even possible and number two we don't even believe that we can do this ourselves but just like whenever you're trying to lose weight or whenever you're trying to quit smoking or quit alcohol or do anything transformative like starting an online course or healing the world with the expertise that you already have when you surround yourself with other people that are on the same path as you on the same wavelength is you it's just so motivating and encouraging because you hear all these ideas from different people you get to learn from their mistakes and they also get to learn from you it's a very collaborative environment when you're surrounded by people that think like you that um they're essentially doing the same thing that you you're doing but each with their own unique skill set yeah i think that that is true when uh you know people introduce themselves the same thing would come up over and over and over gosh i'm spending a lot of time in this in this system that isn't really uh i don't know sort of humanistic it's gotten taken over by by the system itself rather than the humanistic focus of being positioned and and they want to change that they want to change that in a meaningful way and they have a great idea about how this is the one little area where they can do it and just hearing that same thing kind of over and over it is it is really encouraging it's like well maybe maybe we are reaching critical mass in that regard and really things are going to change in a profound way and uh it just feels like maybe this is part of it 100 and uh finally we can um we'll wrap it up with uh to the people that are on the fence still watching this what advice do you have for them yeah i guess if there's that that nugget of an idea that just keeps coming up and you want to put it out there and just not sure how and uh you you have a similar intolerance for frustration just go for it because um you know the returns uh as far as the finances that'll happen because it's uh it's a sensible system it's something that is designed to bring back those returns so it ultimately pays for itself and it gives you a creative outlet for this sort of nugget burning idea that you have and uh there's some great ideas out there so you you know things that other people need and can really help their practice so their their work with medicine work with people and uh yeah just just let it rip go for it a hundred percent uh and that's what really makes my work so valuable because it's seeing doctors like yourself and the healthcare providers like yourself package the expertise that they already have into the online world to cross that chasm being that part of your journey helping you bridge that bridge that gap and serve more people on the global scale without even sacrificing your time that's what makes my work and my teams uh work really fulfilling and uh i can't thank you enough for that it was a pleasure talking to you yeah likewise appreciate it 100 and i'm really excited for your success because we're just getting started i mean that's right that's right all right see you soon thanks all perfect thank you
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